If you have an eCommerce business, you know how competitive the market can be. No matter what product or service you are selling, someone else is too. In order for customers to choose your business, you must prove the superior quality of your products.
What better way to do so than by showing them?
Product photography is of extreme importance to eCommerce brands. Good-quality photos can help give your business a leg-up in the market.
On the other hand, poor-quality photos will diminish the quality of your brand. At best, poor images will cause your products to be overlooked. At worst, they will leave your customers with a bad first impression of your business. This could even cause them to avoid any engagement.
The issue of product photography is a simple challenge to face. Here are three keys to keeping in mind when it comes to their importance in your brand.
Show Off Your Products
When consumers shop online, it is because they do not want (or cannot) go to a brick-and-mortar store. They are seeking the ease and comfort of the internet rather than the hassle of a trip to town. The best way to please these shoppers is to make their experience even easier.
Do not make your customers work any harder than they have to.
When a customer shops online, they do not want to do any extra research. They want to find out about your product right there on one page. If they have to do extra research, they might give up or even buy from somewhere else. This is one area where quality product photography can help you out.
Give your shoppers all the information they need on your product by showing them! Ensure that your website or shop has a photo gallery. This gives your customers all the information they need right in one place.
A picture or two is not going to be enough for your customers to have a good idea of what your product really looks like. If they were in a brick-and-mortar shop, they could hold it, feel it, smell it, etc. But they cannot do that with an online shop.
Photos are the icebreaker between your products and your customers. They will help your customers to get as acquainted with the product as possible. This will create more positive curiosity about the product and curiosity will help them feel attached.
Providing your customers with photos instead of text also allows them to come to their own conclusions about the product. A well-written description will never measure up.
Photos will make your product memorable. A visual image is much more memorable than reading something.
Of course, do not neglect your product description—it is also important. But it cannot do the job of selling your product all on its own.
The text should be heavily supplemented with high-quality photos. These photos should show every angle of the product. This will remain in the minds, and more importantly hearts, of your customers.
If the photos on your website are taken well, they will actually make your customers more curious about the product.
This can be good because it gets your customers thinking about the product. They will want to know how many pockets it has, what kind of stitching makes up the detail, etc.
The photos should both prompt these questions and answer them. This will help your customer get more excited about the product if they like what they see.
Photo Quality Reflects Brand Quality
Today, everyone is on social media. They are being bombarded with a constant stream of images and videos. And in the midst of it all, you are trying to expose them to your brand.
This is why it is so important to make the photos of your products as visually appealing as possible. If your photos are bad quality, or boring, then people will swipe left and never give you a second thought.
Your shoppers are on Instagram. They’re on TikTok.
They see hundreds of quality pictures every single day. If your photos are not up to the mark, it will give the impression that your brand is of the same standard.
Lucky, quality photos are easier to take than ever. Each year, smartphone cameras become more and more refined. No longer do you have to buy a thousand-dollar camera and five different lenses. Rather, that little device in your back pocket can do the same job.
Even if your business is a small startup, you can take outstanding product photos. All it takes is a little research and practice for your photos to be on par with the top brands.
How a Good eCommerce Fulfillment Solution Can Help Build Your Brand
With such Insta-worthy product photos, you will be sure to have orders flooding in. With so much to fulfill, you’re going to need some help.
That’s where Smart Parcel 24/7 comes in. Our warehouse, fulfillment, and shipping services are streamlined to save you both time and money. Let us help you build your business!